Conversion Starts Before Design
Before a single pixel is placed, a converting website requires a clear understanding of its visitor's intent. What are they looking for? What problem do they need solved? The design, copy, and structure should all serve the answer to these questions.
1. A Magnetic Hero Section
You have roughly 3 seconds. Your hero section needs to communicate clearly: what you do, who you're serving, and why you're the best choice.
2. Speed and Mobile Fit
Over 60% of web traffic is mobile. A conversion-focused website needs to load fast, scan cleanly, and make the next action obvious.